China’s pearl industry from breeding, processing and selling, breeding has constantly increased, processing and quality have been constantly improved, sales value is not proportional to the rise. China’s major freshwater aquaculture areas in Zhuji Pearl, Changde, Suzhou, Jiangxi, Hubei, Anhui, water beads found mainly in Zhanjiang, Sanya, Beihai.
After processing, the Pearl primarily as jewelry and accessories, some of it is cosmetics, health products. Pearl’s main sales channel, one sold in Hong Kong, Japan and Europe and the United States; Mainland’s major retail markets in Beijing, Hongqiao, Shanghai Hongqiao, Sanya and other places of the North Sea and Zhuji.
In the annual production of thousands of tonnes pearls, gems and pearls about pearl production level of 10% to 15%, of which about AAA grade pearls pearl jewelry grade 5% to 10%, that is the year AAA-level Pearl production is only 10-20 tons. Cosmetics and health products used in pearl pearl of the total volume of about 30% of grade pearl jewelry pearl about 55% of the total.
Pearl is great potential for domestic market
In 1995, output value of jewelry is 560 billion yuan, the export value of 1.194 billion U.S. dollars; 2002 national jewelry output of 1000 billion yuan, the export value of 2.8 billion U.S. dollars; 2005 national jewelry production is 1400 billion yuan, the export value of 5.49 billion U.S. dollars; 2007 national jewelry value 1700 billion yuan, the export value of 8.024 billion U.S. dollars, including gold, diamonds, jade sales, accounting for more than 70% of the total. Pearl of total annual sales of about 30 billion yuan, less than 2% of total jewelry sales. Exports of 208 million Pearl, pearl gemstone products export 105 million. China’s annual domestic sales and export total amount of pearls around 60 billion yuan.
Jewelry retail sales of China’s annual growth rate of more than 15%. Likewise, the development of China’s Pearl retail market, growing faster, in order to diffuse FANGHUA and European poetry, for example, in 2007 compared with 2006 annual sales growth in more than 25%. Even if the next few years, Pearl of domestic retail sales from the current 3.0 billion to 100 billion, also only the total sales seventeenth jewelry, pearl domestic sales market has unlimited potential.
Network is the foundation product is the key
In the next few years, increasing sales outlets is the foundation. National Pearl retail counters (stores) about 400, less than national jewelry retail counters (shops) the total number of 1%. Increase in outlets, consumers can see the pearl, will it be possible to buy pearls. Pearl can not just consumer goods, tourism in the state of origin appears to be the establishment of sales outlets across the country.
Pearl series of products is the key. Pearl in a tandem of the most traditional and most prevalent. Earring, necklace, chest fall, brooches, rings, etc., according to the different grades and styles form a series. In order to meet the high consumer demand, increase the added value of pearl jewelry.
Maternal love is the best emotional position pearl
To create a proper idea of pearl consumption is the key. Diamond is the love, gold is wealth, jade is a blessing, platinum is fashionable pearl What is this? Fashion? Love? Elegant? No one give consumers a clear concept. Maternal love is the best marketing pearl emotional orientation.
Child is a product of the times. Mother and child emotional conflicts have become increasingly prominent. The need to pass a bond or expression of affection between mother and child and care. Maternal love is a very high degree of awareness of the concept has not been a market for jewelry industry to use link to point, with good communication infrastructures. Rich cultural pearl industry, but lack the characteristics of the times of cultural philosophy,
Pearl maternal culture of innovation, not only embodies the characteristics of the times, but also to connect with the traditional culture. Pearl cohesion motherly love, mother of pearl culture in the process of birth to the baby as the same. Expectant mothers, young mothers, middle-aged mother, older mother, will produce a special sentiment on the pearl. Maternal love is the best interpretation of pearl.